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  • Stop Press!
    I can't give you a sure-fire way to guarantee that your advertising investment hits the jackpot, but I can give you a few simple tips in preparing an effective ad that gets off the ground.
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  • The Pied Piper's Three P's: Sharpening your commercial point
    Are you one of those business people I deal with constantly who can talk for hours about the goods and bads of their business because it is their life? I hope you are! Passion is good for business! However, when it comes to producing sales material, printed or electronic, you will need to focus on a number of major factors as you put things together.
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  • Good designers copy. Great designers steal
    Pablo Picasso, the first living artist to be featured in the Louvre, influenced the artistic world in a uniquely original way. And yet he once said "Good artists copy, great artists steal."
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  • Put Colour to Work for You
    An experienced graphic or web designer knows how to use colour to enhance your advertising message or your corporate image.
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  • Text Me!
    Great style but faulty content robs your message of credibility. A perfect magazine or brochure cover with a typo is like Halle Berry with the voice of Kath or Kim.
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